Pharmaceutical Commercial Forecasting: Distilling Insights from Primary Research
Pharmaceutical commercial forecasters commonly rely on a ubiquitous market research “haircut” to adjust physician-reported adoption for new products.
Triangle Insights proposes an approach to collect HCP adoption rates in a carefully constructed format and then to methodically adjust “raw” physi- cian-reported share by accounting for estimated payer access, patient fill rates and commercial reach.
The disaggregation of adjustments can help inform strategies to optimize product uptake.
Pharmaceutical Commercial Forecasting: Distilling Insights from Primary Research
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